16 Apr Audio Social Media Apps: The Future of Marketing?
Audio Social Media Apps: The Future of Marketing?
I was speculating what is all about an imminent future wave of audio that freshly influenced the social media platforms.
With tenacious, innovative trends of traditional audio sound, media is left far behind.
The first wave of audio credit goes to radios, and primary podcasts bring the second wave, podcasts and new social audio technology bring the third wave.
Right now, a new third wave of audio is altering the way people connect through audio social media apps.
New innovative devices flagged the new trend in gadgets such as podcast echo sound, google home, earphones.
We should all be appreciative of these devices for substituting audio frenzy worldwide.
Audio also seals a particular time throughout a listener’s day to kill two birds with one stone and hear it when they cook food or on a morning walk.
When written text cannot convey detailed and sympathetic thoughts, the social audio is significant and an effective way of communication.
These features have become as easy as the apple pie way for people to stay in touch during the worldwide pandemic while circumventing Zoom overtiredness.
What Are Audio Social Media Apps & Platforms?
Social audio platforms allow individuals to create a group and share their stories with other audio format users.
Social media platforms are available as mobile applications, so individuals who want to interact with other users can download their mobile applications for real-time conversations with friends and family.
With audio social media apps, a new way is opened for creators to spread their content all around the worldwide audience.
A quote rightly said that “A good listener truly wants to know the speaker”. Content creators can find themselves a perfect platform with a new social audio wave brought by audio social media apps and audio platforms.
Several popular social audio platforms are available for people to connect through audio, for instance, Clubhouse, Audlist, listen, riffr, HearMeOut.
Why Are Apps Like Clubhouse Getting So Popular?
Speculating how suddenly the Clubhouse iOS app became so popular and one of the most downloaded apps in apple’s app store?
Don’t get confused and stop head-scratching; we will answer you how Clubhouse becomes a widespread app in a short period.
The primary reference of Clubhouse is an app where users enter a room and start listening. It is a live audio app that lets people listen to or enthusiastically take part in live deliberations.
The good and the bad part is nothing is recorded. The conversation is not saved and gets removed whenever the room ends.
After the essential thing regarding Clubhouse is clear, now keep an eye out because now we will say about the popularity.
Several famous individuals like celebrities and politicians, the high profile venture capitalists, have joined the clubhouse app, bringing the wave of publicity and popularity of Clubhouse.
The Clubhouse has increased to fame as a suitable platform for innovators, venture investors, and more to assemble and talk about thought-provoking societal trends and subjects.
Musk’s joining was validation of the platform. Elon Musk said “The Good Time Show,” a show hosted on Clubhouse during late-night hours, and said he’d only heard of the app the week before.
Top 10 Features Of Clubhouse
Developers of the Clubhouse are constantly developing and adding innovative features to it. Here we will list out some of the significant features of the clubhouse app, have a look.
1 – Easily Search People In A Room
When there are many people around and a moderator, you can effortlessly search their name from several audiences. The good news is you have the option to join the room your friends are already in.
2 – Interest Adding The Option
Users can add their interest in the topic as per their choice. After that, the app will show users various adding options according to the user’s interest.
3 – Prioritise Queries
If you are a moderator of the particular room at that time, Clubhouse gives you the option to prioritise the club’s questions.
4 – Option To Report
The Moderator of the room can report the disruptive speaker after checking the list of current speakers.
5 – Option To View Profile Before Sending The Invitation
This option is provided with the Clubhouse to check the profile of the individual before sending the invitation.
6 – Language Filters
Flexible language filters are provided in this app so users can set their known language in an audio-based app.
7 – Music Mode
The music mode option is provided to users to improve and optimise the audio for better musical performance after plugging in a mic.
8 – Co-Host In-Room
There is also a perfect option available to add someone as a co-host speaker in the room.
9 – Club Meetings
The owner of the club can easily organise a meeting for the club.
10 – Search For Clubs
One can easily search for a club by just entering the club’s name in the search option.
The Future Of Social Media Is Social Audio
1 – It is a passive audio consumption
As with most audio social media apps, there is the absence of visuals.
Users don’t have to rely on Snapchat, Instagram, Facebook, Pinterest, YouTube.
The associated visual platform requires active attention such as animated GIFS, long-form video, short-form video, temporary content, live videos, and text.
The best thing is users can cook food, go on a long walk while listening to social audio.
2 – Audio is the most intimate type of content
People engage more with audio and podcasts as voice depth of emotions can be easily understood by users.
The average attention extent for video is 8 secs, and the average for podcasts being 30–34 mins.
If you are camera shy and want to share voice notes with people around you, this is good news.
As social audio platforms are getting popular, social media platforms also add the feature of sharing voice notes on their app; for instance, Facebook, Instagram, offers you the chance to share your favourite songs from Spotify to Stories.
Reasons Why The Time Has Come For Audio Social Media Apps
Over the subsequent 12-18 months, they will continue embracing growth with social audio in general.
Now here we list out the reasons why the time has come for the social audio app.
- Audio has so many advantages over text- and image-based social networks, specifically in the pandemic.
- Social audio platforms with live voice conversations are fascinating users quickly, compelling ‘traditional’ social media to respond. Live voice discussions on a social system app are a more personal form of communication than written content, and it is possibly more tempting than ever during the lockdown.
- Podcasts help users save their time when they listen and join discussions with doing other things.
- Wireless earpieces and new types of speakers have increased social audio apps.
Popular Audio Social Media Apps
Well, today, there are various voice-based social platforms around us. All such networks have moved by the new audio wave that coming from new audio devices and podcasts.
As audio content is restricted with the allowed limits in such platforms, you can pick various options available in the market.
Let’s now explore today’s world of audio-targeted social media networks with related information regarding the cost, availability, and rating.
We assure you that the below information will ease you to come up with the best option as per your needs and desires. So, let’s get started without making you wait for long.
Audlist – An Audio Social Network
A widely-known, audio-focused social network, Audlist is available today for Android and iOS.
Such a network permits the users to post audio content, whether it’s long or short.
Moreover, Audlist permits you to interact with the content creators by sending audio messages on their posts.
While interacting, there is no possibility of writing, but you can write a short title for the audio content you want to post on writing.
Apart from that, you can also post a photo and your audio illustrating your words that you want to express through your content.
Right now, Audlist is being used by various podcasters and ordinary people to post their content covering their routine activities.
If we talk about the future of Audlist, it will soon permit the posting of multiple images with every post.
Also, it will arrive with various exciting new features, like autoplay, voice modifiers, audio stories (that will be in your feed for 24 hours), and more.
- Cost – Free to use
- Available for – Android & iOS
- Rating – 4.4
HearMeOut – An Audio-Focused Social Platform
One more widely-used social platform targeting audios, HearMeOut, permits audio content to stay up for 42 seconds only.
This audio-focused social network allows you to share the audio content on any social media platform, like Instagram, Facebook, etc.
Moreover, HearMeOut arrives with car technologies integrated with it, facilitating you to listen to all the posts without selecting each one.
Such integrations have a few sound effects that you may add to your posts, like morning bass, 70’s radio, and more.
Moreover, with HearMeOut, you can comment on posts of other users in the written form that Audlist doesn’t allow.
- Cost – Free to use
- Available for – Android & iOS
- Rating – 3.9
Riffr – Social (micro) Podcasting
Next, the most famous, audio-targeted social platform, Riffr is available both for Android and iOS. It permits an audio post of only 5 seconds to 3 minutes.
Besides, with Riffr, you can add your cover image also with your audio content taking along the voice modifiers.
Moreover, Riffr permits you to share your audio posts on other social networks also.
You can explore short-form audio and search hot topics on any subject or even browse the Riffr podcast aggregator to preview podcasts.
With Riffr, you are free to share your voice, record your micro-podcasts, add some sound effects, and then share them openly with this whole world.
Besides, you can also create a network following the people you like, and you know what, you will always be the first to hear their thoughts. Isn’t that amazing!
- Cost – Free to use
- Available for – Android & iOS
- Rating – 3.6
Listen – Voice Chat Rooms
A different approach to social audio content, “Listen”, is available free of cost on Android and iOS.
Such an audio-focused social network permits you to record your voice and share it with others. Post that, you are allowed to start a 1:1 conversation with anyone.
Such voice-only chat rooms help you to discover new people and make friends in a walkie-talkie style.
Even you can share your exciting question or story on Listen. You can use it freely over 3G, 4G, LTE or Wi-Fi.
“Listen” demands an easy and quick registration to get in, and next, you can start with your conversation by sending voice-reply to anyone you want, and you can also save your conversations in ‘Stories’.
- Cost – Free to use
- Available for – Android & iOS
- Rating – 3.2
Audio Based Social Media Apps & Platforms For Marketers And Businesses
Companies require trained representatives so they can present, connect, dialogue, and listen with understanding.
The transformation with social audio is that these representatives now require to be decent communicators as well.
Administrators will discover that the written catchword boilerplate and comebacks that work on text-based social media networks won’t reverberate within social audio.
Wrapping Up
Podcasts and audio are evolving continuously and expanding massively.
Several people use their voice to have honest conversations, and content creators share their content with the audience.
If you are looking to create your social media platform using the concept of audio interactions, then you should hire a technically adept and experienced mobile app development company.
Building your business on audio social media apps can benefit you and help you build a larger audience that wants to hear your voice.