7 Web Design Trends Businesses Should Care About Most websites look the same now, so how do you make a good first impression on everyone visiting your site? Web design is an integral part of creating a website that has your intended look. With the creative use...
6 Mistakes to Avoid When Building an E-commerce Brand E-commerce is an industry that is constantly growing. Even people who only shop in brick-and-mortar stores must have heard of some e-commerce giants. One of them is Amazon, a company that takes half of the global e-commerce market. On...
Top 4 Presentation Templates For Brand Strategy A brand is mere perception, and it is the brand strategy which helps perception match reality over time. A brand strategy sets your business apart from the competition, maximising the presence, awareness and relevance while building loyalty amidst the...
10 Reasons Why You Shouldn’t Design a Logo Yourself The thought of designing your own logo can be enticing. You know your brand better than anyone else. Who else would be a better applicant for this task? Also, think about all the money you’ll save. There is no argument...
Online Branding Tips For Small Businesses Whether your small business has a few dedicated customers or is in the middle of growth and expansion, online branding is something that you will need to start thinking about. This doesn’t mean merely re-using your branding strategy for your in-person store...
Top 3 SEO Strategies For Graphic Designers to Maximise Their Portfolio You’re a creative person. You’ve consistently labelled yourself as such and were always assigned the “artsy” part of the project growing up. After expending all of your energy into the imaginative capsule that is your...
7 Benefits of Using a Branding Agency And How to Use Them to Your Advantage Branding is more than just a logo design or graphic style. It is how your audience perceives you. Being aware of your brand and the impact it has on your selling potential...
Brand Naming – Ideas, Strategy and Process The brand naming process is perhaps the most challenging step and the most critical in the brand identity design. After all, the decision ultimately determines the course of the business. Sure, the late Steve Jobs named his now-successful company Apple when he was...
Branding Psychology – How to Use it & Where to Draw Inspiration From As designers, we have immense appreciation for brands who demonstrate compelling and thoughtful designs — but we also know that design dreams don’t only begin and end with a trustworthy style guide. When...
7 Branding Tools to Effectively Establish Your Brand Do you know about all the current branding tools or ways of marketing your Brand today? What do you think are the latest branding tools? Every new brand needs to go through the initial stages of an establishment to...