Are you and your company starting to see a decline in loyal customers? Has this come at the cost of updating your Branding design and marketing strategies to appeal to a modern audience? Perhaps you need to learn how to maintain your traditional brand image while...
8 Great College Logo Designs for Inspiration The major driving force of any successful brand is its logo design. It's keen on establishing a long-term visual and mental bond between an organisation and its reflection in society's mind. Education has always been in demand. However, only a few...
20 Hidden Messages in Logos That Prove Companies Are Pretty Clever Logo Design is always considered a talent and a piece of art. Good logos are essential in marketing to create brand awareness. Logos represent the brand identity and are the most critical part of corporate branding. The...
How Custom Labelling Can Improve Your Brand Image As a business owner, you’ll understand that much goes into building a brand image. One of the quickest ways to communicate (and often the least invested feature) is through your labels. You can offer the most incredible products and services out...
History of the Ford Logo Design Evolution If you know anything about the automotive industry, you must be very familiar with the Ford Motor Company. One of the largest automakers in the world has been alive and kicking for over a century, while drivers recognise the...
Top 5 Tips for Building a Strong Visual Brand Many successful campaigns have started with one powerful visual. However, in chasing that one perfect visual statement, it can be easy to forget about the other elements that contribute to a successful brand. The first step is...
Top 10 Best Books On Branding Design and Identity When you come across the word “brand” or the similar variant “branding,” what comes to your mind? How do you define or explain them in a few sentences? If you're not steeped in marketing, you might have a...
How The Right Logo Design Can Increase Sales Strong branding strategy is an essential element of the success of any brand, and the most critical way to present the business is by using the right logo design. Let’s face it; we currently live in a world where visual...
17 Self Branding Tactics That Will Get You Noticed Branding is a significant success component. Just think about several of the most prominent companies across the globe, say Nike's “swoosh” logo or Apple‘s icon—virtually everyone in the world is familiar with their brands. Today, having a successful...
What Makes a Good Logo Design? A logo design represents the purpose and meaning of a brand or company without providing a complete visual representation. It is a little signifier that relies on the powerful backing of a product or service. When starting a new company, or...