7 Tactics for Building a Valuable and Memorable Brand Price alone is never a reason for a customer to purchase a product. Instead, their purchase is rooted in beliefs they hold for a particular brand; that belief could be social, political, religious, or anything...
How Print Marketing Can Increase Your Company’s Profitability If you run a small business that’s struggling to make sales, then have no fear – you are not alone. In today’s marketplace of innovation and continuous technological advances, you’d think – if anything – it would...
5 Iconic Logos – Why They Work and How to Make Your Own Without logos, we’d be stuck reading every single label and description to see if the product is any good. A logo is a sign that ‘it is'. Or that it isn’t...
Top 5 New Branding Trends in 2020 for Design Inspiration We are visual beings, and so naturally with the advancement of technology, comes the progress of graphic design. We don’t even realise the impact that graphic design has on our day to day lives,...
Top 5 Ways to Get Logo Design Ideas and Inspiration It is not fair when logos are considered among the insignificant details of a company or a particular brand. In contrast, and you’d relate, that it’s one of the most critical aspects that leaves...
10 Sneaky Ways to Build Local Brand Awareness When it comes to local businesses, building brand awareness is harder than it might seem at first. You not only have to fight national corporations but local businesses that have been operating for years before you...
Animal Logo Design Inspiration – Logos and Ideas Logos have certainly evolved over the years – organisations no longer want their logos to be literal representations of themselves. They want their brand and vision to flow through their logo design. One way they can...
How to Create an On-Brand Event – 4 Top Tips Events are an excellent opportunity for brands. Not only are they useful for engaging and interacting with support, but they’re also helpful for broader marketing purposes. Better customer engagement, lead generation and increased brand...
7 Brands With A Strong Brand Voice And Things We Can Learn From Them In a competitive business world that doesn’t know the limitations, one of the essential aspects of winning the market shares and hearts of customers is communication. The way you, as...
What is Digital Branding and How can it Help your Business? Regardless of its size, every business needs to invest in a robust digital presence to gain a competitive advantage. Unlike traditional, outbound marketing, digital marketing allows you to maximise your reach and, at...