11 SaaS Marketing Strategies That Boost Revenue The success and popularity of the SaaS industry are spreading like wildfire. Statistics say that 73% of all businesses plan to switch their systems to SaaS. You would know this already if you, too, are a part of this sensational...
How Successful Are Email Scams? The internet, or the World Wide Web to call it by its old name, is undoubtedly one of our most sophisticated inventions as a society. As far as that question is concerned, there is no doubt that it ranks up...
E-commerce Web Scraping: Expand Your Market Reach Running an e-commerce website is one of the most prosperous business models online. However, while the internet provides digital businesses with many lucrative opportunities, it poses quite a few challenges. Since the digital business environment is overwhelmingly competitive,...
How to Build Your Brand from the Ground Up Whether you’re an individual, a small business owner, or the marketing guru at a large company, learning how to build your brand is essential. Branding is one of the primary ways that you communicate with your...
Top 10 Digital Marketing Processes You Need to Get Right Digital marketing can be intimidating for many business owners–especially small businesses– because there are many moving parts. Focusing on and when and where to advocate marketing dollars can be tough calls that require expertise and...
How to Measure the Impact of a Brand Logo: Main Metrics Running a business is hard work. You ought to consider so many factors when planning and executing a marketing strategy. It could easily send you around in circles if your focus isn’t on the...
Food Packaging: How to Stand Out on Shelves Battling for consumers’ attention on the shelves of bricks and mortar retail stores is not easy. Your products need to stand out from the crowd for all the right reasons while avoiding being overshadowed by the competition....
What is DAST, and How Can It Help You with Web Security? In today's world, it's more important than ever to keep your data secure. In the past, companies only had to worry about the physical security of their buildings and belongings. With increased reliance...
The 11 Must-Haves For Any Software Development Company Successful software development depends on having the right people and skillsets for the work, but it depends heavily on the tools and processes you have in place. These include facilitating collaboration, planning and executing projects, deploying and...
How to Create Resources That Benefit Your Target Audience Knowing who your target audience is covers part of the equation for building an excellent user experience (UX) on your website. However, you must also know what pain points drive them and how to create resources...