Online Branding Tips For Small Businesses Whether your small business has a few dedicated customers or is in the middle of growth and expansion, online branding is something that you will need to start thinking about. This doesn’t mean merely re-using your branding strategy for your in-person store...
How to Harness the Power of Inbound Email Marketing It won’t be wrong if we use the words ‘Inbound marketing’ and ‘permission-based marketing’ interchangeably! Informed customers today prefer to engage in business they sign up for. So, If you’re aimlessly ‘cold calling’, wishing for a miracle to...
5 Simple Tips To Make Your Small Business Official Starting your own business is an exciting time, but it can also be challenging and complicated. Having a great idea is one thing. Even researching your target market and the viability of your product is easy for...
7 Benefits of Using a Branding Agency And How to Use Them to Your Advantage Branding is more than just a logo design or graphic style. It is how your audience perceives you. Being aware of your brand and the impact it has on your selling potential...
Top 10 Small Business Marketing Strategies on a Budget It may sound trite, but no business can survive without marketing. In our age of constant sensory overload, it is not enough to offer an excellent product or service and hope that your clients will find you...
How Website Design Hacks Will Boost Web Conversions Your website is more than just a place to get your name out to millions of people. It can be a potent tool to generate leads and potential clients or customers. Just like any instrument, it can’t be dull;...
Brand Naming – Ideas, Strategy and Process The brand naming process is perhaps the most challenging step and the most critical in the brand identity design. After all, the decision ultimately determines the course of the business. Sure, the late Steve Jobs named his now-successful company Apple when he was...
Branding Psychology – How to Use it & Where to Draw Inspiration From As designers, we have immense appreciation for brands who demonstrate compelling and thoughtful designs — but we also know that design dreams don’t only begin and end with a trustworthy style guide. When...
5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic The world is in a state of shock. It is ‘the coronavirus shock’, and its effects have been mind-numbing. A microbial virus has been able to bring the entire human race and its humongous development...
Link Building 101: Smart Ways to Get The Best Backlinks Getting many authority sites linking to yours will send an essential message to search engines. Acquiring links simply means that your site’s content is relevant to their audience. This can help boost your site’s search engine ranking. But...